About DA
1 Corinthians 9:24-25
Do you not know that in a race all the runners run, but only one gets the prize? Run in such a way as to get the prize. Everyone who competes in the games goes into strict training. They do it to get a crown that will not last; but we do it to get a crown that will last forever.
Founded in 2012 by Nick and Kelli, Diamond Athletics emerged from their shared passion for sports and Christian values. With over 30 years of combined experience, our mission is to inspire athletes to reach their full potential, both on and off the field. We offer state-of-the-art facilities and expert coaching in a supportive, family-oriented environment.
Our programs are designed to foster confidence, discipline, and excellence, guiding students toward collegiate and professional opportunities while nurturing their personal growth.
About the Founders & OWNERS
Diamond Athletics began in 2010 while founders Nick and Kelli were in graduate school at Dallas Baptist University, and officially opened in Fall 2012. Located in Central Texas, DA offers top-tier training in baseball, softball, strength, dance, cheer, and tumbling, led by experienced staff with over 30 years of professional and collegiate expertise.
Built on Christian values, DA emphasizes a coaching style rooted in positive reinforcement, clear direction, and a commitment to helping students reach their full potential—on and off the field. The environment is family-oriented, encouraging strong connections between parents, athletes, and coaches.
At Diamond Athletics, the goal is not just athletic development but inspiring students to grow into the best version of themselves, with programs designed to support all ages and skill levels. It’s truly a place for the whole family.
OWNER AND DIRECTOR
of DA SOFTBALL
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Owner/Director of Softball Program
Josh brings a wealth of experience from the world of college softball. Hailing from Mississippi, Josh made his way to Waco in 2001 to attend Baylor University, where he earned his BS in Education in 2004. His journey with Baylor Softball began as a student manager from 2001 to 2004, and he quickly advanced to assistant coach from 2005 to 2010. Josh played a pivotal role in guiding the team, working with hitters and coaching catchers, and was part of the NFCA Regional Coaching Staff of the Year in 2009. Off the field, Josh is married to Britni Newman, and their two sons, Bowen (12) and Brooks (10), are both athletes at DA, continuing the family’s strong sports tradition.
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Kelli Talley Santos
Founder, Dance/Cheer Director
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Nick Santos
Founder, Baseball Director
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Josh Newman
Owner & Director, Softball
Diamond athletics Facilities
